Are Comcast and Xfinity the same?
Comcast vs Xfinity: Are They Different?
However, it is important to note that Comcast and Xfinity are two names for different aspects of the same larger company. Comcast is the overall corporate and legal entity, while Xfinity is the trademark for the specific consumer offerings that Comcast offers.
The History of Comcast and Its Brand Name Xfinity
Comcast was established in 1963 but it was originally named as American Cable Systems. As for the activities of this company, it supplied cable television services in Tupelo, Mississippi. In the subsequent decades, Comcast continued to add new markets by buying other cable companies and thus establishing itself as a leader in cable television across the United States.
Over the years, Comcast grew to become the largest cable company and was ranked first in the US by the early 2000s. But the brand name “Comcast” has received the consumers’ backlash because of many customers’ complains regarding the poor customer service, irregular billing and unstandardized service quality. This prompted Comcast to introduce xfinity in the year 2010 as a separate brand that consumers could easily relate to instead of the negative perception that most people had developed for the parent company.
The new name Xfinity was coined to represent company’s commitment to offering advanced technology and services. Under this more recognizable brand name, Comcast sold Xfinity internet, cable television, home security, mobile, and other products. Comcast currently retains the name of the overarching entity that uses the Xfinity brand for its services.
The current relationship that is existing between the two brands
Another concern that people are likely to have is the fact that Comcast and Xfinity are two different entities, which are totally unrelated. They are not – Marketing is just a brand used by Comcast to refer to its consumer product division. Xfinity services are a set of products that provided and owned by Comcast Corporation.
This interaction creates a service agreement where you become a subscriber and user of Comcast services such as Xfinity Internet, Xfinity Digital TV services, Xfinity Mobile, or other products offered by the company. However, it is also important to note that while some services may be marketed under the Xfinity brand, there is often a disclaimer that these are Comcast services in small print.
Xfinity support is the customer support for Comcast as well as its products and services including Comcast Business. In terms of payment, you may use the term ‘Comcast’ when it comes to payment for Xfinity services or while dealing with the Comcast/Xfinity support team. So when discussing Xfinity and Comcast, they are separate brands, but in fact, they are one entity.
Why Xfinity over Comcast?
The rationale for separating the two brands is that Comcast is the overarching company and the business section of the firm, whereas Xfinity is the more approachable brand that signifies home goods and services.
Thus, the essence of the operational Xfinity brand distancing refers to the reputation management issue. Comcast had a negative perception of poor customer care while Xfinity was relatively unknown and therefore did not carry any liability to the negative perception that was associated with Comcast. The new brand mean to Comcast a chance to introduce the same products and services, but under a different label, free from current negative connotations that customers may have associated with it.
Another reason why Comcast chose the name Xfinity is because it signifies more modern, forward thinking, and technologically cutting-edge that aligns with investments in fiber optics and digital brand. Of course, Xfinity works as a subsidiary of the Comcast parent company, but it allows Comcast to advertise a certain portion of their offering under a more attractive name for customers.
What extent does the Comparison Show That There Are Differences in Services?
But, let me tell you this: the services that back these brands are identical in nature. However, there are cases where Comcast business services differ somewhat from Xfinity residential offerings:However, there are cases where Comcast business services differ somewhat from Xfinity residential offerings:
- Broadband Packages – Xfinity Internet offers services to households with various speeds depending on the package offered with speeds ranging from 25 Mbps to 1. 2Gbps offered in most of the States. Comcast Business offers its services to businesses with a larger selection of packages with internet connection up to 10 Gbps.
- Television –Xfinity Digital TV has cable television services with several packages with hundreds of channels as well as X1 platforms. Comcast Business TV offers television and related services suitable for use in hotels and motels, offices and business, restaurants and other retail establishments.
- Self-Service support – Xfinity customers have access to chat, phone, and self-service support by using My Account apps/portal available 24/7. Comcast Business has account managers who are dedicated to the business’s accounts and ensure that they respond faster to their concerns.
Although it is a subsidiary of Comcast at a broader level, Xfinity and Comcast Business respectively specifically target residents and businessmen by offering internet, TV, and other services. Still, Xfinity and Comcast home or business product offerings are not two different entities selling products. Availing any of the services from Xfinity entails agreeing to be under the legal umbrella of the Comcast corporation.
The Bottom Line
Comcast: It is the umbrella brand name used to refer to the entire Comcast company and its specific enterprise services. Xfinity is another brand that Comcast utilizes to market and sell home telephone, Comcast digital TV, residential internet, wireless, and home automation.
Remember when a car manufacturer (Comcast) sold one of its car models (Xfinity) under a different brand name? Therefore, we have Comcast cable television services as Xfinity TV, and broadband services that are also offered by Comcast, branded as Xfinity Internet but with the difference of direct marketing towards the end consumer rather than the corporate buyer. Even though both the names are separate, going for Xfinity services require one to be a subscriber to the Comcast corporation in essence.
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