Does ATT do promotional pricing?
AT&T is one of the biggest wireless service providers in the United States and often has promotional pricing or service discounts to entice customers to switch or renew contracts. Here is an overview of some of the key promotional offers and pricing that AT&T has been known to provide.
The first price offering that is usually available to new customers only
Like any other carrier, AT&T Internet attracts its new customers through lower temporary rates and other promotions. Some examples of new customer promotions include.
- Lower rates for a fixed promotional period such as 10-20 dollars less per month for 6-12 months
- Eliminated activation fees for new lines of service
- Credits towards the bill when you switch to a new carrier or have another line on your plan
- Promotions such as buy one, get one: This may involve a smartphone, tablet, or smartwatch.
The details may differ but in general, AT&T has at least one or two new customer promotions at the same time. The disadvantage is that the rates rise after the promotion period has expired.
Renewals for Current Clients
Even though the carrier mostly concentrates on acquiring new clients, AT&T does occasionally run specials for return customers as well. They would like to keep customers for the long term and encourage them to use higher-end devices. Some current and recent examples include.
- Cutbacks in device costs or monthly bills when you surrender an outdated device for a new one
- Offer free upgrade when you buy a new smartphone on an installment plan with AT&T
- New smartphone promotions such as buy one get one free offers, especially on the latest models such as iPhones or Samsung Galaxy phones
- Memory upgrades for free when buying certain equipment
- Buy One, Gift One products that involve AT&T giving a second gadget for free after purchasing one
Loyalty discounts are occasionally given to existing customers by AT&T and these are generally $5-10 off per month for 6-12 months. This, however, is not very often. The upgrade promotions are mostly directed to the device rather than to the price of service tariffs.
Bundled Service Discounts
Similar to other popular carriers, AT&T offers users discount promos where two or more services are billed together. The most common bundles are wireless service plus one of their other offerings, such as.
- Wireless + Internet/U-Verse TV bundle
- Wireless + Home Internet package
- Wireless + DIRECTV bundle
Multiple lines under an AT&T family plan also support the rates per line rather than having single lines, but single lines. It has also been observed that when an individual takes multiple lines as well as services, the possibilities of getting big discounts are high.
Pre-paid Monthly Plans
AT&T Prepaid is an affordable pre-paid sub-brand of AT&T, which also functions as an MVNO. It has cheaper, month-to-month plans when compared to AT&T’s postpaid plan options. Although technically separate, AT&T frequently offers promotions for Prepaid too, such as.
- Reductions from the monthly rates for a limited time only
- This category covers bonuses that are offered to customers who want to switch from other carriers.
- Small treats such as free data bundles or gift certificates
The pre-paid plans are already cheaper by approximately 20% than comparable post-paid tariffs, and in addition to that the short duration offers mean good savings.
In Summary
Promotional pricing is very prevalent in the wireless industry given the competition, and thus AT&T does tend to do this often. It does, however, change quite often, specifically – the carrier will adjust promos to specific devices, holidays, new plans, or a reaction to competitors’ promos. So if you do not find anything you like at the moment, there is a high probability that new promotions will be added shortly. The secret is to look forward to when there are special offers or to coincide with the upgrade timing with the offers available.
That describes some of the major ways that AT&T uses to provide promotional pricing. Feel free to ask me anything if you are not quite clear or if you have more questions!
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