What is the new name for AT&T TV?

Posted on: 10 Aug 2024
What is the new name for AT&T TV?

Should you be an AT&T TV or U-Verse client, your service now goes under the direction of DirecTV Stream. Originally starting as AT&T TV Now, AT&T TV, and DirecTV Now, this streaming TV provider was relaunched in August 2021.

The transition to DirecTV Stream is another tweak in the AT&T streaming plan when the service returns to the DirecTV brand. This change comes as AT&T is adjusting its video services to prevent itself from falling behind in the growing number of companies that are entering into the streaming TV business.

What is DirecTV Stream?

DirecTV Stream: This is an online TV streaming service that provides consumers with full access to thousands of live channels through the use of the internet. It provides all the top TV programs that you would expect to find from a normal cable or satellite television service together with other streaming services.

The basic service costs $69.99 with more than 75+ service channels. You can purchase additional channel packages, premium networks, and add-ons, which will further enhance the offered selection. Local channels are offered in virtually all locations.

Furthermore lacking in the price are contracts, equipment leasing, and installation included in DirecTV Stream. Every month there is a subscription; you may even delete it whenever you so like. It operates on all well-known streaming gadgets, desktops, iPhones, iPads, Android, and any browser you can picture.

Starting with a new moniker, AT&T Internet TV Now, which represented a fresh emphasis on streaming rather than conventional cable service, the AT&T TV rebranding started.

AT&T has changed its brand name to DirecTV Stream in line with a calculated corporate strategy. After AT&T acquired DirecTV in 2015 and developed alternatives like DirecTV Now and AT&T TV Now, the concept was to draw cord-cutters. Still, there was uncertainty over branding given the many streaming channels, which just held down development.

As AT&T has now taken everything back to the DirecTV name, they’re trying to make its video services much more straightforward. It makes existing satellite clients of DirecTV differentiate between DirecTV Stream and what AT&T already offers them. The company also believes that it still has a powerful brand equity in the TV market, with DirecTV.

Here is how DirecTV Stream differs from other Live TV streaming internet services.

DirecTV Stream is here as the other live TV streaming service providers such as YouTube TV, Hulu + Live TV, FuboTV, and Sling TV. Here's how it stacks up against the competition: Here's how it stacks up against the competition:

Channel Lineups: DirecTV Stream currently has the most channel options in its beginning tiers versus competition for both local and regional sports. The number of channels varies and can be from over 75+ to 140+.

Cloud DVR: DirecTV offers unlimited cloud DVR capability with 90 days of storage space and is also capable of fast-forwarding recorded programs. This is more storage than YouTube TV (unlimited, 9 months), Hulu (50 hours), and fuboTV (250 hours).

Device Support: Smartphone and tablet applications, media streamers and browsers, and web clients. Sometimes the service does not support certain platforms such as PlayStation 4 and Roku, at least for now.

Concurrent Streams: To watch on two devices simultaneously, people can use the base package while the higher tiers allow people to use three devices at a time. Fewer streams than YouTube TV (3) and Hulu + Live TV (unlimited for in-home streaming).

Can I Watch the Following Channels and Features via DirecTV Stream?

Like other live TV services, DirecTV Stream presents different channels depending on the area and package subscribed. DirecTV Stream arranges its offerings across four primary packages: Plans are broken up by DirecTV Stream into four primary packages:

Entertainment ($69.99/month) - with more than 75+ channels including A&E, Cartoon Network, CNN, Discovery Channel, Disney, FX, Hallmark, MTV, TBS, TNT, and USA Network.

Choice ($89.99/month) - 130+ extra channels provide sports; ESPN, FS1, MLB Network, NBA TV, etc., and more entertainment; BET, Comedy Central, Food Network, HGTV, Nickelodeon, Paramount Network. In most cases includes local networks including ABC, CBS, Fox & NBC.

Ultimate ($104.99/month) – 140+ channel adds more sports including NHL Network, Golf Channel, and regional sports networks. Also encompasses Oxygen, Science, TV Land, and many others.

Ultimate ($119.99/month) – packages all the channels from the previous packages and adds the movie channels such as HBO Max, Cinemax, Showtime, and Starz.

There are other additional packages labeled as Spanish language channels, specialty channel packs, and premium networks that can complement these basic ones.

Every DirecTV Stream subscription includes
  • It also provides more than twenty thousand on-demand titles for clients.
  • Comprehensive Cloud DVR with no space limit and 90 days retention of recorded content
  • 4K HDR Live Streaming for On Demand content and select live event titles
  • Choice of streaming on 3 devices at the same time
  • DirecTV Stream is also accessible on the go through the Tablet and Mobile applications.

Bottom Line: A Still Emerging Plan for the Live TV Streaming

Although ‘DirecVTV Stream’ may sound new, its channel offering and features remain quite strong making the live TV streaming service quite attractive. DirecTV Stream blends AT&T satellite service with state-of-the-art streaming technology to provide cord-cutters with a familiar live Cable TV channel experience.

This rebranding helps to define AT&T’s video products since they all fall under the banner of DirecTV. While they persist in reshaping their streaming strategy, further shifts will ensue as DirecTV stream grows to adapt to the customer base. It has set itself up competent enough to fit in the already congested stream of services offering live TV streaming.

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